As the shimmering waters of Alaska unfolded before them, EFFY jewelry company and many of their clients set sail on the remarkable Escape with Effy cruise that celebrated more than just breathtaking landscapes—it marked 45 years of passionate craftsmanship and familial unity. For Effy, this journey wasn’t just an exploration of Alaska's rugged beauty but also an opportunity to deepen bonds within their tight-knit family, reflecting the same care and attention that defines each of their gemstone-studded creations. Dive into how this incredible voyage served as both a celebration of their rich heritage and a moment of rejuvenation and connection for the Effy family.
The Company
Founded by the visionary Effy Hematian, whose lifelong dedication has culminated in masterpieces that blend bold, adventurous sensibilities with exceptional artisanal excellence, this cruise was a testament to the brand’s commitment to quality and community. Known as “the king of color,” Hematian’s vibrant, statement-making pieces were prominently featured throughout the cruise. Alaska's scenic beauty and serene ambiance provided the perfect backdrop for the company’s anniversary celebration. Escape with Effy offered an insider’s look for both friends and fans of the brand, showcasing what makes an Effy Jewelry piece truly special.
The Trip
Escape with Effy embarked from Seattle, WA on Sunday, August 18 for what would be seven days of relaxation, adventure, and sights as stunning as the companies most sought after pieces. Travelers were immersed in the world of Effy, with expert speakers providing insights into the luxury jewelry industry and the craftsmanship behind the brand. The cruise featured exclusive opportunities to browse and shop never-before-seen pieces at tax- and duty-free prices.
Effy planned an array of exciting events for their guests, including a glamorous White Party to kick off the voyage, a formal Black and Gold themed night, a derby-themed evening with denim and cowboy hats, and a lively 70’s-themed bash. The Effy Beauty Lab offered luxury cosmetics and treatments for a makeover at sea, while the Crow’s Nest was transformed into a creative space for Hats by Parker Thomas, allowing guests to design their own custom cowboy hats. Other onboard highlights included Karaoke in the Rolling Stone Lounge, a Diamond Explorer Gem Sorting class, and a talent show where the Effy Team showcased their skills on stage.
The Ship
The Holland America Line’s Westerdam is celebrated for its elegance and comfort. By day, guests engaged with Effy’s curated itinerary of speakers, events, and shopping, and by night, they indulged in the ship’s many amenities. With luxurious cabins, diverse dining options featuring locally sourced ingredients, a state-of-the-art fitness center and spa, and ample outdoor spaces to enjoy the crisp glacial air, there was never a dull moment aboard this luxurious vessel.
Did you know? Alaska Edition
Alaska is the largest state in the U.S. covering 663,000 square miles. It’s larger than Texas, California, and Montana combined.
Several indigenous languages are spoken in Alaska, including Iñupiat, Yupik, and Athabasca.
The summer months, particularly in Northern Alaska, the sun does not set for several weeks, creating a phenomenon known as the Midnight Sun.